On this occasion, the Director of the Ethnographic Museum in Belgrade, Marko Krstić, addressed the attendees and emphasized the importance of intergenerational connections through museum programmes, highlighting that grandparents, together with their grandchildren, represent one of the museum’s most loyal audience groups and serve as an important link between generations.
As a sign of support for the youngest members of the community and their introduction to cultural heritage, preschool children from the “Zvezdano nebo” and “Laza Maza” kindergartens were presented with “Cultural Passports”, which allow children and their family members free admission to the Ethnographic Museum for the next year.
In the year when the Ethnographic Museum in Belgrade celebrates its 125th anniversary, the Museum proudly continues its socially responsible campaign, which has so far been carried out in maternity hospitals and primary schools, where more than 500 Cultural Passports have been distributed. The campaign aims to bring the work of museums and Serbian cultural heritage closer to children from the earliest age.